Forced Connections

The Forced Connections book is an exciting collaboration project between Michael Kobrin, founder and CEO of Creaity and Kobrin Photography, and Janice Francisco, a creativity and innovation catalyst and former founder and CEO of BridgePoint Effect.
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About the book

Forced Connections is a visual thinking tool that links an unrelated object or image to a particular challenge or opportunity that you are facing. Using any one of the 33 inspiring images in the book as an external trigger, your mind will be "forced" into new and unconventional ways of thinking. The book can be used for brainstorming and ideation sessions, team-building activities, or as an inspirational coffee book. It's the perfect gift for anyone interested in finding creative solutions to business or personal challenges!
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Collaboration Partners

Kobrin Photography

Kobrin Photography is a full-service fine art photography business providing custom artwork solutions for commercial and residential spaces. Our eclectic portfolio of work includes both nature and urban scenes with a particular love of the great Canadian outdoors.

Janice Francisco

Janice Francisco operates at the intersections of change, learning, creativity and innovation. She helps managers and their teams solve the mystery of what it means to be innovative and teaches them how to use creativity to achieve innovation, grow and transform.


Creaity is a social enterprise on a mission to increase access to life-changing coaching and career development programs. Through learning, coaching and community, Creaity helps its clients reimagine success, rediscover their creative potential, and reinvent their careers.

reimagine. rediscover. reinvent.

© Creaity Inc. 2023. All rights reserved.