Forced Connections

The Forced Connections book is an exciting collaboration project between Michael Kobrin, founder and CEO of Creaity and Kobrin Photography, and Janice Francisco, founder and CEO of BridgePoint Effect.
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About the book

Forced Connections is a visual thinking tool that links an unrelated object or image to a particular challenge or opportunity that you are facing. Using any one of the 33 inspiring images in the book as an external trigger, your mind will be "forced" into new and unconventional ways of thinking. The book can be used for brainstorming and ideation sessions, team-building activities, or as an inspirational coffee book. It's the perfect gift for anyone interested in finding creative solutions to business or personal challenges!
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Collaboration Partners


Creaity is a social enterprise focused on reducing unemployment among mid-career professionals as a result of AI and automation. Through learning, coaching and community support, we help our members reimagine success, rediscover their creative potential, and reinvent their careers – and lives.

Kobrin Photography

Kobrin Photography is a full-service fine art photography business providing custom artwork solutions for commercial and residential spaces. Our eclectic portfolio of work includes both nature and urban scenes with a particular love of the great Canadian outdoors.

BridgePoint Effect

BridgePoint Effect is an organizational development and innovation strategy firm. We help organizations thrive through change and innovate to create new value. We serve courageous leaders who want to inspire and equip their teams to change, innovate, collaborate and think better together.

reimagine. rediscover. reinvent.

© Creaity Inc. 2019. All rights reserved.