Achieve your
creative potential

At Creaity, we have a bold vision – building a world with greater access to meaningful work and opportunities to achieve your creative potential.
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of today's jobs tasks will be performed by machines by 2025

World Economic Forum, 2018


of the labour force has had no employer-delivered skills training in the last five years

Environics Institute, 2020


of Canadian jobs are vulnerable to automation over the next 10-20 years

Brookfield Institute, 2016


of the U.S. workforce is estimated to be part of the gig economy by 2020

Intuit, 2017

your career

As we enter the Fourth Industrial Revolution, many individuals are at risk of being left behind by rapid technological change. At Creaity, we are committed to addressing this challenge by empowering mid-career workers with the resources they need to adapt and thrive in a rapidly changing labour market.

Human skills for a digital world

As the world becomes increasingly more reliant on technology, including AI and machine learning, the skills that will ultimately differentiate us will be those that are uniquely human – including creativity, empathy and social connection. At Creaity, we are focused on helping you improve your skills in the following key areas:

Creativity & Innovation

Unlocking creative potential to address complex challenges

Connection & Collaboration

Connecting ideas and people to develop innovative solutions

Learning & Adaptability

Developing learning agility and applying transferable skills to new opportunities


Adopting a human-centred approach to leading change and empowering others


Using language and storytelling to build trust and influence

Emotional Intelligence

Using self-awareness to drive inspiration, empathy and accountability

Our Services

At Creaity, we take a holistic view to career development and personal growth, and use a combination of learning, coaching and community support to help you reach your career goals. We are committed to helping you recognize and leverage your unique set of skills, talents and life experiences to find meaningful work. We truly believe that one of of the most powerful abilities we have as humans – no matter what age – is to learn, grow and transform.


Practical and engaging cohort-based learning programs on the most in-demand soft skills, including creativity, leadership and team facilitation skills


Individual and group coaching services to help you better navigate your career, unlock your creative potential, and transition to more meaningful work


Opportunities to connect with a diverse and inspiring community of professionals through social events, workshops, and other community programs

Our Philosophy

Everything we say and do at Creaity is guided by the four pillars of our IDEA Framework (Inspire, Discover, Empower, ActTM ). We believe that inspiration is at the core of meaningful change, and we are committed to building our organization and community on trust, diversity and respect.


Inspire change through clear values, vision, and a sense of purpose


Drive growth through creativity, curiosity and connection


Empower change through empathy, accountability and feedback


Execute with a bold strategy, measurable objectives, and practical action plans

Our Story

Creaity was founded by Michael Kobrin, a former CPA and risk-management executive who left his corporate job in 2015 to pursue a career as a coach, photographer, and leadership facilitator. As he began building his business, Michael became passionate about creativity and the future of work, and soon realized how little was being done to prepare mid-career workers for future workplace changes. Having reinvented his career at the age of 40, Michael is all too familiar with the many challenges associated with a major career shift later in life.

Who is most at risk of job displacement as a result of AI and automation? What resources are available to help these individuals deal with the emotional impact of not only losing their jobs, but the only careers they know? How will they reinvent themselves and who will fund their learning and reskilling efforts? Creaity is committed to finding answers to these questions, and collaborating with public, private and not-for-profit organizations to develop practical solutions to address this critical social issue.

Creaity isn’t just a learning and coaching company, it’s a social enterprise focused on reducing unemployment as a result of rapid and advanced technological change. It’s also a community where people can gather to find the resources, support and connection they need to take the next step in their careers – and lives.

We look forward to welcoming you to our community!


Click on the following links for the latest insights on the future of work.

reimagine. rediscover. reinvent.

© Creaity Inc. 2020. All rights reserved.